This week we'll tackle the topic of business email.
Right after your domain purchase (which we discussed last week), you can establish your business email address. If you like the free Gmail experience, I highly recommend that you use the business version of it through Google Workspace. Why? Because you can get the same familiar interface and reliable functionality but with an official email on your business domain: yourname @ yourcompany dot com.
Let's dive in a bit deeper:
Business email address (included in Google Workspace)
You will want to set up your business email on your business domain so it matches your domain name and company name, further solidifying your brand name.
Why is this important? Why not just use the free Gmail for business?
A branded email address inspires trust. It shows that your website and your email domain belong to the same business. Anyone can create a free Gmail account with your company name as the username (yourcompany @ gmail dot com), but only the legit owner of your business domain can create a yourname @ yourcompany dot com type email address.
You have more protection against loss of info should something happen: you can reach out to Google Support.
When you are ready to hire more people, you can also create email addresses for them (for a per-user per-month cost, usually). Why can't they use their own Gmail addresses? Well, for one, they are not branded with your business domain, but if we move beyond that, more importantly, whatever they create using their own accounts in their My Drive, will continue to belong to them (unless you make a copy -- if they allow that in the sharing settings). Creating their email addresses on your company domain will ensure that the work they do for your business through that account stays with your business. (Even if they leave your company, you can transfer their content.)
There are other benefits of having a branded email address on your domain through Google Workspace: you can create additional generic email addresses like info@, support@, and sales@ at no extra cost. There are actually a couple of ways to do that.
Curious about how? Drop me a line in the Comments, and I will let you know.
Or contact me for a free first consult: https://www.kloudgem.com/get-in-touch/contact
Next week: Your business calendar
Do you know someone who could use these KloudGem tips? Feel free to send them this link: https://www.kloudgem.com/follow-resources/newsletter
KloudGem website: https://www.kloudgem.com
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