Insights From Your Website's Visitors

Continuing on the website track… Whether you are into collecting and looking at data or not, you will find it useful to implement analytics on your website. Disclaimer: this is not going to be your in-depth Google Analytics know-everything training. The intent of this post is to raise awareness to the few pieces of data that you definitely want to look at with regards to your website (or blog) to understand whether or not it is resonating with your visitors. This is just to get your feet wet; later you can choose to explore more of the data and become an Analytics guru, or just find the nuggets that make the biggest difference for your business.

💎 Your website can be internal to your company or external for the world

• Whether you built a Google Site for external use or for internal company consumption (project or team), data will help you make sure it stays useful for the visitors who are looking at it.

• Ensure that your website and its visitors are clear and okay with the tracking on your website. Google deploys some notices, but you may want to get legal advice to understand what works for your use case.

💎 How can you get data about your Google Sites?

1. First, you will need to create a Google Analytics account. Google Analytics is not part of Google Workspace, but it is a Google tool that is free and connects seamlessly with single sign-on.

2. Then you will need to create a tracking ID.

3. When you have that, you will need to paste it into the Settings of your Google Site.

💎 Time to find out what pages resonate with visitors!

• Give Analytics some time to run so there will be enough visits to have meaningful data.

• In Google Analytics, even the Home section is going to show you some interesting insights. 

• At the very minimum, you will want to see which pages of your website your visitors find useful.

Which are the pages that are visited the most?

Which are the pages that no one ever looks at?

Knowing this overtime will help you structure and restructure your website's pages and content to ensure that people can get to the relevant information easily.

❓ Did you find the top most visited pages on your site? Did you expect that or was it a surprise?

Need help with Google Workspace? Contact me for a free first consult: 

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