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Thursday, October 7, 2021

More Website Flavors

Hand-drawn website mockups on paper


Continuing form last week… As you build your website and decide on the layout, here are a few things to consider:


💎 Don't overcomplicate

  • The navigation should have items that your audience will be looking for. 

  • The number and nature of pages and navigation menu items depend on what you want on your site, but generally speaking, don't have more than 6 top-level navigation items if you can help it. 

These are typically:

  • Home

  • Services or Products

  • Freebies or Resources

  • Contact

  • About

  • Newsletter signup (optional -- if you have a newsletter)

  • Consider whether all of the pages need to be reachable from the navigation, or can you link to some of them from other pages.


💎 Add pictures -- the correct way

  • Have enough pictures to make each page interesting. At least 1 picture per page (they don't need to be print-quality high resolution: they should be optimized to the web, so they load fast).

  • Include at least one picture of you so your audience can connect with you, perhaps on the About page or the Home page -- or both.

  • Make sure you own the copyright to all the pictures or make sure they are free. Don't assume that just because you found them on the web that they are free.

  • Write an alt text (alternate text description) for each picture to help with accessibility (screen readers) -- and also generally with search engines (SEO).


💎 The overall look and feel

  • It's not a bad thing if the colors in your images echo your website's color scheme or complement it; that will lend your website a put-together, cohesive look.


What colors did you decide on for your website?


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